STORY SO FAR..
I used to shoot fashion, now I direct narratives.
After 14 years capturing beauty, brand, and everything in between, I pivoted to art direction to build ideas that are as bold as they are smart. My approach? Cinematic meets strategic. Curious meets grounded. Whether it’s a brand film, an out-of-home billboard, or a campaign that lives across five touchpoints - I’m here for the story, and the plot twist.
Let’s turn heads, raise eyebrows, and start conversations.