Neha Pandey

Experience

Freelance Photographer
2010 - Present

• Published in fashion magazines in more than 7 countries
• Started and successfully ran photography business leading visual direction, storyboarding as well as delivery of concepts 
• Created and shot international brand campaigns in more than 4 different countries for diverse retail brands like Kazo, Fable Street, The Moms Co, Luxury Bags Prague, etc
• Managed an e-commerce studio with wide range of product photo and video shoots

Branding and Engagement Manager, Prague
TABELLA S.R.O
2022—2023

• Created effective channels of internal engagement across 3 global locations through launching an internal magazine
• The magazine helped in recognising and celebrating both the internal team culture across locations and the culture that the employees from more than 60 nationalities collectively bring 
• Introduced a mental health channel with unlimited mental counselling sessions from best professionals for all employees 
• Created branding campaigns highlighting key attributes of the company leading to the recruitment of top-tier talent

Creative Director
LeagueSX (Board of Director Awarded, top-10 e-gaming startups in India (2018) for innovative product approach)
2016-19

• Managed a small team of content writers, graphic designers and provided ongoing creative direction for new and existing campaigns across all marketing channels
• Effective use of segmentation and vernacular content to improve email marketing by 1.5x across key metrices
• Conceptualised, designed and built the brand identity and lead the creative content strategy 
• Designed and implemented effective campaign that helped in creating the biggest football community by bringing 340 supporter-clubs globally under one umbrella 

Creative Director
Cook Gourmet, 2014-16

• Grew and managed team of 4; conceptualised, designed and created visual identity, communication strategy and all visual assets from the start
• Oversaw freelance artists, selected and onboarded design services ranging from packaging, product launches, brand initiatives, naming nomenclatures and rebranding initiatives

Market Research Analyst
Ernst & Young
2007-2010

• OTB management and weekly sales analysis
• Conducted research on Media & Entertainment (M&E) and prepared research reports on Film Financing Models for Indian Film industry 
• Managed renewal of new agreements, and documentation in ERP
• Drove Cook Gourmet’s marketing campaigns; managed all internal, external creatives including print collateral, interactive, web, events, packaging and branding